Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging
  1. Association Between Stricter Alcohol Advertising Regulations and Lower Hazardous Drinking Across European Countries: Alcohol and Advertising Regulations
    Bosque-Prous M, Espelt A, Guitart AM, Bartroli M, Villalbí JR, Brugal MT. Addiction. 109(10), 1634-1643.
    Date: 2014
  2. Using Media Exposure to Predict the Initiation and Persistence of Youth Alcohol Use in Taiwan
    Chang F, Lee C, Chen P, Chiu C, Miao N, Pan Y, Lee S. International Journal of Drug Policy. 25(3), 386-392.
    Date: 2014
  3. Alcohol Facts Labels on Four Loko: Will the Federal Trade Commission's Order Be Effective in Reducing Hazardous Drinking Among Underage Youth?
    Esser MB, Siegel M. The American Journal of Drug and Alcohol Abuse. 40(6), 424-427.
    Date: 2014
  4. Exploring College Students' Use of General and Alcohol-Related Social Media and Their Associations with Alcohol-Related Behaviors
    Hoffman EW, Pinkleton BE, Weintraub Austin E, Reyes-Velázquez W. Journal of American College Health. 62(5), 328-335.
    Date: 2014
  5. Alcohol Ads on Public Transit: Policies from Major Metropolitan Areas in the United States
    Mart S, Blakemore J. World Medical & Health Policy. 6(3), 280-291.
    Date: 2014
  6. The Contest Over 'Valuable Label Real Estate': Public Health Reforms to the Laws on Alcohol Beverage Labelling in Australia
    O'Brien P. University of New South Wales Law Journal. 37(2), 565-602.
    Date: 2014
  7. Overturn of the Proposed Alcohol Advertising Ban in Lithuania
    Paukštė E, Liutkutė V, Štelemėkas M, Goštautaitė Midttun N, Veryga A. Addiction. 109(5), 711-719.
    Date: 2014
  8. Developing Cancer Warning Statements for Alcoholic Beverages
    Pettigrew S, Jongenelis M, Chikritzhs T, Slevin T, Pratt IS, Glance D, Liang W. BMC Public Health. 14(1), 786-786.
    Date: 2014
  9. Public Policy and Personal Preference: A Disconnect Between Beliefs Regarding Responsible Drinking and the Motivation to Get Drunk
    Robertson K, Aitken R, Watkins L. Public Health. 128(11), 1030-1032.
    Date: 2014
  10. Evidence of Underage Targeting of Alcohol Advertising on Television in the United States: Lessons from the Lockyer V Reynolds Decisions
    Ross CS, Ostroff J, Jernigan DH. Journal of Public Health Policy. 35(1), 105-118.
    Date: 2014
  11. Youth Alcohol Brand Consumption and Exposure to Brand Advertising in Magazines
    Ross CS, Ostroff J, Siegel MB, DeJong W, Naimi TS, Jernigan DH. Journal of Studies on Alcohol and Drugs. 75(4), 615-622.
    Date: 2014
  12. Autonomy, Special Offers and Routines: A Q Methodological Study of Industry‐Driven Marketing Influences on Young People's Drinking Behavior
    Scott S, Baker R, Shucksmith J, Kaner E. Addiction. 109(11), 1833-1844.
    Date: 2014
  13. Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents
    Siegfried N, Pienaar DC, Ataguba JE, Volmink J, Kredo T, Jere M, Parry CDH. The Cochrane Database of Systematic Reviews. 11, CD010704.
    Date: 2014
  14. Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008-2010
    Smith KC, Cukier S, Jernigan DH. American Journal of Public Health. 104(10), 1901-1911.
    Date: 2014
  15. Measuring the Impact of Branded Alcohol Advertising and Price on Brand Versus Segment Consumption
    Terblanche-Smit M, Du Preez R, Van der Spuy T. International Business & Economics Research Journal (IBER). 13(6), 1515-1524.
    Date: 2014
  16. The Effectiveness of Alcohol Warning Labels in the Prevention of Fetal Alcohol Spectrum Disorder: A Brief Review
    Thomas G, Gonneau G, Poole N, Cook J. The International Journal of Alcohol and Drug Research. 3(1), 91-103.
    Date: 2014
  17. New Opportunities in Social Media for Ad-Restricted Alcohol Products: The Case of 'Yeni Rak?'
    Uzunoglu E, Öksüz B. Journal of Marketing Communications. 20(4), 270.
    Date: 2014
  18. The Sales and Marketing Practices of English‐Language Internet Alcohol Vendors
    Williams RS, Schmidt A. Addiction. 109(3), 432-439.
    Date: 2014
  19. Understanding Standard Drinks and Drinking Guidelines
    Kerr WC, Stockwell T. Drug and Alcohol Review. 31(2), 200-205.
    Date: 2012 (archived)
  20. State Laws to Reduce the Impact of Alcohol Marketing on Youth: Current Status and Model Policies
    Mosher JF, Cohen EN. Center on Alcohol Marketing and Youth (CAMY), John's Hopkins University. Baltimore, MD. [Accessed: 2012-07-31. Archived By Webcite® At Http: //Www.Webcitation.Org/69Zykmnki]. .
    Date: 2012 (archived)
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