Control states posted mixed results in July. Headwinds from four fewer selling days in Michigan and a business model change in Utah, where package agency stores transitioned from a traditional wholesale purchase model to a transfer-based model were offset by strong promotional activity in New Hampshire.
Control states posted solid gains in June, benefiting from additional selling days across several markets. Spirits sales strengthened, with 9L volume increasing +4.8% and $Vol rising +3.2%, resulting in a -1.6% price mix.
Control states reported softer spirits and wine performance in May, driven in part by fewer selling days across several markets. Spirits sales declined, with 9L volume down -1.7% and $Vol down -4.4%, resulting in a -2.7% price mix.
Continue to read more control state results data for May 2026
March Control States spirits sales improved versus February, with 9L volume increasing +1.2% and $Vol decreasing -1.6%, resulting in a -2.8% price mix.
Control States began the year with January 9L volume declining -2.1% and $Vol decreasing -3.7%, resulting in a negative price mix of -1.6%. The volume decline was partially attributable to four fewer selling days in Michigan, the second-largest spirits control state.
December closed 2025 on a modestly positive note for spirits, with 9L volume increasing +0.4%, despite $Vol declining -1.4%, resulting in a negative price mix of -1.8%.
Control States spirits sales returned to growth in September, with 9L volume up +0.7% versus last year. However, $Vol declined -0.9%, resulting in a -1.6% negative price mix.
Control States spirits sales contracted in August, with 9L volume down -0.9% compared to the same month last year with $Vol declining -3.0%, driving a negative price mix of -2.1%.
In June, Control State spirits sales continued to decline, with 9L volume down -2.3% compared to the same month last year.
This AI basics article sets the foundation for what organizations need to understand about AI. NABCA’s Margaret Barchine connected with Brown–Forman’s Amit Parulekar for a question & answer (Q & A) session about AI in the beverage alcohol space. Click here for the news release.