So what is Dry January, how can you take part - and what health and lifestyle benefits could you experience as a result of laying off booze for the month?
Here's what you need to know.
Why does alcohol play such a central role in most people's lives? Although our taste for booze has typically been dismissed as an evolutionary accident, a closer look at history and the relevant science suggests that it actually helped catalyze the rise of civilization.
It is said that the older the alcohol, the better it tastes. But, did you know that this isn't the same case with every type of alcohol?
In the hunt for growth, beverage companies are experimenting in new categories, blurring the lines between beer, soft drinks and spirits to become powerhouses fighting for consumers' so-called "share of throat."
"Mindful drinking," a phrase and philosophy that brings the self-reflection of meditation to a glass of wine or beer, has become increasingly commonplace in recent years, said Rosamund Dean, a journalist in London who published a book based on the term in 2017.
New research demonstrates just how many states implemented delivery and to-go alcohol changes during COVID-19. All told, 32 out of 50 states (nearly 65 percent) have applied one or more changes to their to-go and delivery alcohol rules since the pandemic started.
More rideshare trips mean fewer alcohol-involved accidents, according to a new study in the Journal of Studies on Alcohol and Drugs.
President Joe Biden is expected to sign his $1 trillion infrastructure package into law on Monday, and along with it a new requirement for automakers to help prevent drunk driving.
An early RRForum study that examined the impact of mystery shops and the optimal frequency of inspections unexpectedly revealed how public health and safety agencies, and retailers, can significantly leverage their efforts to improve ID-checking through effective communications.
A fair warning for your next trip to the liquor store: Several states across the U.S. are still experiencing booze shortages related to COVID-19, and it's unclear when supply will be able to meet demand.