Control State Results for February 2022

During February nine-liter control states spirits case sales grew 3.0% over same period sales last year. Alabama(5.4%), Iowa(4.5%), Idaho(0.7%), Montgomery County Maryland(20.6%), Michigan(2.4%), Montana(14.8%), North Carolina(4.7%), Oregon(1.5%), Utah(10.6%), Virginia(3.2%), Vermont(7.7%), and Wyoming(3.7%) reported monthly growth rates for February exceeding their twelve-month trends. The growth rates for Maine(0.4%), Mississippi(-1.2%), New Hampshire(-3.7%), Ohio(0.3%), Pennsylvania(4.3%), and West Virginia(-10.1%) fell short of their twelve-month trends. Control state rolling-twelve-month-volume growth, 3.8%, is down from January’s reported 4.1%. Spirits’ volumes growth is flat year-to-date compared to 5.0% a year ago.

Control state spirits shelf dollars are up 6.9% during February while trending at 8.6% during the past twelve months. Iowa(9.4%), Idaho(6.7%), Montgomery County Maryland(27.2%), Michigan(8.0%), Mississippi(10.4%), Montana(22.9%), Oregon(7.1%), Utah(12.6%), Virginia(7.7%), Vermont(12.4%), and Wyoming(9.2%) reported monthly growth rates for February exceeding their twelve-month trends. Alabama(7.4%), Maine(7.1%), North Carolina(11.0%), New Hampshire(-5.4%), Ohio(2.5%), Pennsylvania(4.5%), and West Virginia(-5.8%) grew shelf dollars at rates below their twelve-month trends. Shelf dollars in the control states are up 3.5% year-to-date compared to being up 11.9% last February.

Price/Mix for February is 3.9%, improving upon January’s reported 2.7%.

• February’s control states growth rate continued to be affected by pandemic related phenomena.
• On net, in the control states, February this year had the same number of selling days as February last year. However, rolling-twelve-month growth rates and YTD growth rates are calculated using reporting periods with comps that can, and usually, have unequal numbers of selling days.
• After equivalizing selling-day variations between this and last year’s February, the nine-liter-case-spirits growth rate is 3.0% with a rolling-twelve-month trend of 2.7% and YTD growth of 0.2%. February’s shelf-dollar growth rate is 7.1% with a rolling-twelve-month trend of 7.4% and YTD growth of 3.8%.
• Equivalized price/mix for February is 4.1%.

Cocktails, with 4% share of the nine-liter case control states spirits market, was February’s fastest growing category with 40.6% reported and a twelve-month trend of 36.6%. Tequila, with 9% share, grew at 22.9% during February and 23.2% during the past twelve months. Vodka, with 32% share, grew during the same periods at 0.8% and 0.7%, respectively. Canadian

Whiskey(1.1% during February, -0.7% twelve-month trend), Cocktails(40.6%, 36.6%), Irish Whiskey(16.7%, 14.1%), and Vodka(0.8%, 0.7%) grew at rates above their twelve-month trends, while Brandy/Cognac(-18.6%, -8.9%), Cordials(8.2%, 11.2%), Domestic Whiskey(2.6%, 3.0%), Gin(-2.0%, -0.4%), Rum(-0.8%, 0.5%), Scotch(-1.5%, 0.5%), and Tequila(22.9%, 23.2%) grew at rates below theirs.

February’s nine-liter wine case sales growth rate was -6.2%. Pennsylvania (reporting -7.2% nineliter-case growth for wines), New Hampshire (-6.9%), Mississippi (-3.0%), Utah (-0.5%),Montgomery County Maryland (-0.9%), and Wyoming (-14.6%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling twelve-month wine volume growth in these six control states is –4.6%, down from January’s reported -
4.1%.

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ABOUT NABCA

Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Arlington, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.