Control State Results for January 2022

During January nine-liter control states spirits case sales fell 3.0% over same period sales last year. Montgomery County Maryland(11.4%) and Montana(19.6%) reported monthly growth rates for January exceeding their twelve-month trends. The growth rates for Alabama(-5.6%), Iowa(-7.8%), Idaho(-6.7%), Maine(1.6%), Michigan(-3.4%), Mississippi(-3.6%), North Carolina(-3.0%), New Hampshire(-10.8%), Ohio(-4.4%), Oregon(-5.5%), Pennsylvania(2.9%), Utah(1.4%), Virginia(-3.7%), Vermont(0.9%), West Virginia(-8.6%), and Wyoming(-6.5%) fell short of their twelve-month trends. Control state rolling-twelve-month-volume growth, 4.1%, is down from December’s reported 4.6%. Spirits’ volumes are growing -3.4% year-to-date compared to 4.0% a year ago.

Control state spirits shelf dollars fell 0.3% during January while trending at 9.0% during the past twelve months. Montgomery County Maryland(13.6%) and Montana(19.2%) reported monthly growth rates for January exceeding their twelve-month trends. Alabama(-3.2%), Iowa(-3.7%), Idaho(-2.7%), Maine(2.7%), Michigan(-3.1%), Mississippi(1.6%), North Carolina(1.8%), New Hampshire(-13.2%), Ohio(-3.0%), Oregon(-0.1%), Pennsylvania(6.5%), Utah(5.2%), Virginia(0.3%), Vermont(5.4%), West Virginia(-5.6%), and Wyoming(-2.9%) grew shelf dollars at rates below their twelve-month trends. Shelf dollars in the control states are down 0.3% year-to-date compared to being up 10.7% last January.

Price/Mix for January is 2.7%, down from December’s reported 4.7%.

January’s control states growth rate continued to be affected by pandemic related phenomena.

• On net, in the control states, January this year had the same number of selling days as January last year. However, rolling-twelve-month growth rates and YTD growth rates are calculated using reporting periods with comps that can, and usually, have unequal numbers of selling days.
• After equivalizing selling-day variations between this and last year’s January, the nine-liter-case-spirits growth rate is -2.8% with a rolling-twelve-month trend of 3.1% and YTD growth of -2.8%. January’s shelf-dollar growth rate is 0.0% with a rolling-twelve-month trend of 8.0% and YTD growth of 0.0%.
• Equivalized price/mix for January is 2.8%.

Cocktails, with 4% share of the nine-liter case control states spirits market, was January’s fastest growing category with 18.1% reported and a twelve-month trend of 36.7%. Tequila, with 9% share, grew at 8.4% during January and 22.9% during the past twelve months. Vodka, with 32% share, grew during the same periods at -4.0% and 0.6%, respectively. Growth rates reported for all categories lagged their twelve-month trends: Brandy/Cognac(-17.6% during January, -6.4% twelve-month trend), Canadian Whiskey(-3.2%, -0.1%), Cocktails(18.1%, 36.7%), Cordials(-0.5%, 11.2%), Domestic Whiskey(-3.0%, 3.4%), Gin(-8.7%, -0.3%), Irish Whiskey(4.4%, 13.1%), Rum(-4.2%, 0.6%), Scotch(-4.1%, 0.8%), Tequila(8.4%, 22.9%), and Vodka(-4.0%, 0.6%). 

January’s nine-liter wine case sales growth rate was -9.5%. Pennsylvania (reporting -9.9% nine-liter-case growth for wines), New Hampshire (-10.3%), Mississippi (-9.8%), Utah (-4.6%), Montgomery County Maryland (-2.2%), and Wyoming (-19.2%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states is –4.1%, down from December’s reported -3.1%.

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ABOUT NABCA

Established in 1938, NABCA is the national association representing the Control State Systems - those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. Headquartered in Arlington, VA, NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and assure responsible and efficient systems for beverage alcohol distribution and sales. For more information about the NABCA, visit www.nabca.org.