Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA

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Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions Towards Alcohol Consumption

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If You Drink Alcohol, Then You Will Get Cancer': Investigating How Reasoning Accuracy is Affected by Pictorially Presented Graphic Alcohol Warnings

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The Effectiveness of Alcohol Warning Labels in the Prevention of Fetal Alcohol Spectrum Disorder: A Brief Review

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Effects of Posted Point-Of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes

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  1. Alcohol Warnings and Moderate Drinking Patterns Among Italian University Students: An Exploratory Study
    Annunziata A, Vecchio R, Mariani A. Nutrients. 9(6), 628.
    Date: 2017
  2. Effects of Posted Point-Of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes
    Cil G. Journal of Health Economics. 53, 131-155.
    Date: 2017
  3. Predictors of Awareness of Standard Drink Labelling and Drinking Guidelines to Reduce Negative Health Effects Among Australian Drinkers
    Coomber K, Jones SC, Martino F, Miller PG. Drug and Alcohol Review. 36(2), 200-209.
    Date: 2017
  4. The Effectiveness of Current French Health Warnings Displayed on Alcohol Advertisements and Alcoholic Beverages
    Dossou G, Gallopel-Morvan K, Diouf J-F. European Journal of Public Health. 27(4), 699-704.
    Date: 2017
  5. Alcohol Consumers' Attention to Warning Labels and Brand Information on Alcohol Packaging: Findings from Cross-Sectional and Experimental Studies
    Kersbergen I, Field M. BMC public health. 17(1), 123-111.
    Date: 2017
  6. Marginalizing Health Information: Implications of the 'Trans-Pacific Partnership Agreement' for Alcohol Labelling
    O'Brien P, Gleeson D, Room R, Wilkinson C. Melbourne University Law Review. 41(1), 341-391.
    Date: 2017
  7. Restaurant Menu Labeling Laws and Alcohol Use
    Restrepo BJ, Ali MM. Preventive Medicine. 102, 65-71.
    Date: 2017
  8. Drinkers' Perceived Negative Alcohol-Related Expectancies: Informing Alcohol Warning Messages
    Robertson K, Thyne M, Hibbert S. Drugs: Education, Prevention and Policy. 24(2), 197-205.
    Date: 2017
  9. What Do We Know About the Effects of Exposure to ‘Low Alcohol’ and Equivalent Product Labelling on the Amounts of Alcohol, Food and Tobacco People Select and Consume? A Systematic Review
    Shemilt I, Hendry V, Marteau TM. BMC Public Health. 17(1), 1-15.
    Date: 2017
  10. Alcohol Health Warnings Can Influence the Speed of Consumption
    Stafford LD, Stafford LD, Salmon J, Salmon J. Journal of Public Health. 25(2), 147-154.
    Date: 2017
  11. Impact of Alcohol‐Promoting and Alcohol‐Warning Advertisements on Alcohol Consumption, Affect, and Implicit Cognition in Heavy‐Drinking Young Adults: A Laboratory‐Based Randomized Controlled Trial
    Stautz K-D, Frings D, Albery IP, Moss AC, Marteau TM. British Journal of Health Psychology. 22(1), 128–150.
    Date: 2017
  12. Self-Regulation of the Labelling of the List of Ingredients of Alcoholic Beverages: A Long-Term Solution?
    Vaqué LG. European Food and Feed Law Review. 12(5), 413-421.
    Date: 2017
  13. Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
    Annunziata A, Pomarici E, Vecchio R, Mariani A. Nutrients. 8(7), 416.
    Date: 2016
  14. Health Warnings on Wine: A Consumer Perspective
    Annunziata A, Pomarici E, Vecchio R, Mariani A. British Food Journal. 118(3), 647-659.
    Date: 2016
  15. Nutritional Information and Health Warnings on Wine Labels: Exploring Consumer Interest and Preferences
    Annunziata A, Pomarici E, Vecchio R, Mariani A. Appetite. 106, 58-69.
    Date: 2016
  16. Enhancing the Effectiveness of Alcohol Warning Labels with a Self-Affirming Implementation Intention
    Armitage CJ, Arden MA. Health Psychology: Official Journal of the Division of Health Psychology, APA. 35(10), 1159-1163.
    Date: 2016
  17. Message on a Bottle: Are Alcohol Warning Labels About Cancer Appropriate?
    Miller ER, Ramsey IJ, Baratiny GY, Olver IN. BMC Public Health. 16(1), 139-110.
    Date: 2016
  18. Health Information on Alcoholic Beverage Containers: Has the Alcohol Industry's Pledge in England to Improve Labelling Been Met?
    Petticrew M, Douglas N, Knai C, Durand MA, Eastmure E, Mays N. Addiction. 111(1), 51-55.
    Date: 2016
  19. The Effect of Cancer Warning Statements on Alcohol Consumption Intentions
    Pettigrew S, Jongenelis MI, Glance D, Chikritzhs T, Pratt IS, Slevin T, Wakefield M. Health Education Research. 31(1), 60-69.
    Date: 2016
  20. Viewing Alcohol Warning Advertising Reduces Urges to Drink in Young Adults: An Online Experiment
    Stautz K, Marteau TM. BMC Public Health. 16(1), 530-510.
    Date: 2016
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