Promotion

The impacts of advertising and marketing on drinking and related problems have been difficult to estimate; however, recent research has indicated a need to strengthen regulations. Targeted approaches, such as promotions aimed at college students, have been found to be much more problematic, and vulnerable groups (underage youth), are more susceptible. Legal or government restrictions on alcohol marketing range from moderate to considerable and vary across different alcohol types and media formats. Warning labels, product content labeling, and counter-messaging to increase awareness of alcohol’s harms may help offset industry promotions. 

Advertising and Challenges
Advertising Bans and Restrictions
Marketing and Promotions
Labeling and Packaging

Effects of Posted Point-Of-Sale Warnings on Alcohol Consumption During Pregnancy and on Birth Outcomes

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Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA

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Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions Towards Alcohol Consumption

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If You Drink Alcohol, Then You Will Get Cancer': Investigating How Reasoning Accuracy is Affected by Pictorially Presented Graphic Alcohol Warnings

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The Effectiveness of Alcohol Warning Labels in the Prevention of Fetal Alcohol Spectrum Disorder: A Brief Review

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  1. Health Warnings on Alcoholic Beverages: Perceptions of the Health Risks and Intentions Towards Alcohol Consumption
    Wigg S, Stafford LD. PloS One. 11(4), e0153027.
    Date: 2016
  2. Alcohol Warning Label Perceptions: Emerging Evidence for Alcohol Policy
    Al-hamdani M, Smith S. Canadian Journal of Public Health. 106(6), e395-e400.
    Date: 2015
  3. Caution! Warning Labels About Alcohol and Pregnancy: Unintended Consequences and Questionable Effectiveness
    Bell E, Zizzo N, Racine E. The American Journal of Bioethics. 15(3), 18-20.
    Date: 2015
  4. Do Consumers 'Get the Facts'? A Survey of Alcohol Warning Label Recognition in Australia
    Coomber K, Martino F, Barbour IR, Mayshak R, Miller PG. BMC Public Health. 15(1), 816.
    Date: 2015
  5. Alcohol Warning Labels Formulated as Questions Change Alcohol-Related Outcome Expectancies: A Pilot Study
    Krischler M, Glock S. Addiction Research & Theory. 23(4), 343-349.
    Date: 2015
  6. The Impact of Standard Nutrition Labels on Alcoholic Beverages
    Martinez JA, Dale CF, Fontana VC, Collier SL. Journal of Alcohol & Drug Education. 59(2), 43.
    Date: 2015
  7. How Much Did You Actually Drink Last Night? An Evaluation of Standard Drink Labels as an Aid to Monitoring Personal Consumption
    Osiowy M, Stockwell T, Zhao J, Thompson K, Moore S. Addiction Research & Theory. 23(2), 163-169.
    Date: 2015
  8. Evaluating Public Health Effectiveness of Alcohol Label Warnings
    Thompson DB. The American Journal of Bioethics. 15(3), 23-24.
    Date: 2015
  9. Cancer Warnings on Alcohol: Is Cancer the Issue and Are Labels the Solution?
    VanderWalde A. The American Journal of Bioethics. 15(3), 16-17.
    Date: 2015
  10. If You Drink Alcohol, Then You Will Get Cancer': Investigating How Reasoning Accuracy is Affected by Pictorially Presented Graphic Alcohol Warnings
    Zahra D, Monk RL, Corder E. Alcohol and Alcoholism (Oxford, Oxfordshire). 50(5), 608-616.
    Date: 2015
  11. Alcohol Facts Labels on Four Loko: Will the Federal Trade Commission's Order Be Effective in Reducing Hazardous Drinking Among Underage Youth?
    Esser MB, Siegel M. The American Journal of Drug and Alcohol Abuse. 40(6), 424-427.
    Date: 2014
  12. The Contest Over 'Valuable Label Real Estate': Public Health Reforms to the Laws on Alcohol Beverage Labelling in Australia
    O'Brien P. University of New South Wales Law Journal. 37(2), 565-602.
    Date: 2014
  13. Developing Cancer Warning Statements for Alcoholic Beverages
    Pettigrew S, Jongenelis M, Chikritzhs T, Slevin T, Pratt IS, Glance D, Liang W. BMC Public Health. 14(1), 786-786.
    Date: 2014
  14. The Effectiveness of Alcohol Warning Labels in the Prevention of Fetal Alcohol Spectrum Disorder: A Brief Review
    Thomas G, Gonneau G, Poole N, Cook J. The International Journal of Alcohol and Drug Research. 3(1), 91-103.
    Date: 2014
  15. Understanding Standard Drinks and Drinking Guidelines
    Kerr WC, Stockwell T. Drug and Alcohol Review. 31(2), 200-205.
    Date: 2012 (archived)
  16. [Editorial] Constructing and Responding to Low-Risk Drinking Guidelines: Conceptualization, Evidence and Reception
    Stockwell T, Room R. Drug and Alcohol Review. 31(2), 121-125.
    Date: 2012 (archived)
  17. The Impact of More Visible Standard Drink Labeling on Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?
    Jones SC, Parri G. Drug and Alcohol Review. 28(3) 230-234.
    Date: 2009 (archived)
  18. Warnings on Alcohol Containers and Advertisements: International Experience and Evidence on Effects
    Wilkinson C, Room R. Drug and Alcohol Review. 28(4), 426-435.
    Date: 2009 (archived)
  19. What Am I Drinking?
    Bui M, Burton S, Howlett E, Kozup JC. The Journal of Consumer Affairs. 42(1), 81-99.
    Date: 2008 (archived)
  20. Do Alcohol Warning Labels Influence Men’s and Women’s Attempts to Deter Others from Driving When Intoxicated?
    Tam TW, Greenfield TK. Paper presented at Applied Ergonomics International, Las Vegas, NV (Emeryville: ARG Working Paper E710). .
    Date: 2008 (archived)
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